[Eunsol Jo] Senior Product Designer — Amazon & Growth Platforms

Hello, I’m Eunsol.

I’m a Senior Product Designer specializing in eCommerce and growth-focused design.

I create conversion-driven experiences across Amazon and DTC platforms — combining data, storytelling, and usability to help brands grow.

With a background in visual design and UX optimization, I’ve led projects that increased conversion rates and improved shopper journeys on Amazon Brand Stores and Shopify sites.

I enjoy turning complex product stories into clear, engaging visual systems that balance creativity and performance.

📍 Seattle, WA

📧 [email protected]

✅ Fully authorized to work in the United States without any visa sponsorship, now or in the future.

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Resume Page ↗︎

Download in PDF ↗︎

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Linkedin ↗︎

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Skills

Case Study

Amazon EBC Work (Currently Published Pages)

Product	Optimization	Focus	Remarkable Results
Sunscreen (Link)	Entire PDP	Clarified FDA-level ingredient standards to counter negative reviews about texture, and added influencer UGC visuals to highlight the product’s texture and real-use impression.	Product rating increased from ★3.7 to ★4.1 after PDP renewal within 4 weeks.
BB Facial Cream (Link)	PDP Partial Update	Updated modules to emphasize direct purchase from the official brand and reinforce variety across color SKUs.	Ranked #1 in BB Facial Cream category on Amazon.
BB Facial Cream (Link)	Entire PDP	Promoted hero content via mega influencer campaigns and enhanced the color shade chart for clarity and comparison.	Newly positioned as a hero product; ranked #5 in BB Facial Cream category.
Dry Shampoo (Link)	Premium A+ Contents	Enhanced SEO through FAQ modules and showcased product texture and usage with UGC visuals.	Ranked #7 in Dry Shampoo category on Amazon.
Dry Shampoo _ New SKU (Link)	Premium A+ Contents	Compared with best-selling SKUs to promote the new launch and drive upselling.
Cleansing Oil (Link)	Entire PDP	Launched new PDP; increased click-through rate through A/B testing and layout optimization.	Received #1 New Release Badge from Amazon.
Facial Mask Set (Link)	Entire PDP	Aimed to create a new hero product by emphasizing the 14 mask set.
Eye Patch & Facial Mask Set (Link)	Premium A+ Contents	Aimed to create a new hero product by emphasizing the eye patch and mask set.
Acne Patch (Link)	Entire PDP	Launched new PDP and improved click-through rate through A/B testing and stronger visual hierarchy.	Registered as a new hero product within the brand lineup.
Croissant Snack (Link)	Entire PDP	Launched new PDP using UGC-driven content to enhance authenticity and product appeal.	Ranked #3 in Croissant category on Amazon.
Facial Foundation (Link)	Entire PDP	Updated hero image layout to help shoppers easily identify shades and textures at first glance.
Facial Cream (Link)	Entire PDP	Promoted best-selling SKUs with cross-selling and upselling modules to strengthen purchase intent.
Feminine Wash (Link)	Entire PDP	Created new hero content to introduce the product with a clean, minimal visual tone.
Facial Scrub Cleanser (Link)	Entire PDP	Launched new PDP with refreshed layout and simplified information hierarchy.
Baby Drooling Bibs (Link)	Entire PDP	Highlighted the use of high-quality cotton fabric and showcased versatile use cases for the 5-piece set through lifestyle occasions.
Baby Sling (Link)	Entire PDP	Updated hero image to show a caregiver confidently using the sling, reassuring customers of its safety and comfort during daily use.
Maternity Winter Coat (Link)	Entire PDP	Emphasized diverse sizing and flexible wearability to highlight comfort and functionality across different body stages.
Baby Hooded Towel (Link)	Entire PDP	Focused on softness and certified safety (OEKO-TEX Standard), emphasizing protective comfort and ease of use for caregivers.

Work Experience

<aside> <img src="/icons/bullseye_gray.svg" alt="/icons/bullseye_gray.svg" width="40px" /> Senior UX/UI Designer

Shineflow Seattle Inc.

June, 2020 - Present

Lead UX/UI design for Amazon and DTC platforms, optimizing PDPs, A+ content, and Brand Stores for global beauty brands.
Designed static and motion banners for Google, Meta, and Amazon DSP ads, focusing on visual hierarchy, clarity, and messaging that increased click-through and engagement rates.
Increased CTR and CVR through visual hierarchy, A/B testing, and customer journey refinement.
Directed US-market rebranding initiatives, aligning creative direction with conversion goals.
Mentored designers through weekly 1:1 sessions while building a unified design system and workflow that made it easier for the team to collaborate, follow consistent standards, and deliver high-quality work efficiently.
Integrated AI tools (Nano Banna, GPT, and other creative assistants) into the design process to streamline ideation, generate layout variations, and maintain quality consistency across campaigns.
Co-developing an AI agent that evaluates design quality and auto-generates PDP concepts based on performance data — merging creative strategy with automation. </aside>

Education

<aside> <img src="/icons/school_gray.svg" alt="/icons/school_gray.svg" width="40px" /> Bachelor of Fine Arts - Graphic and Web Design

The Art Institute of Seattle Graduated 2019

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Thanks for taking the time to explore my portfolio.

If you’d like to chat more about my projects or share thoughts on design, growth, or AI in creative workflows, I’d love to connect — feel free to reach out anytime.

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Quick Q&As

Q1. How do you define “growth-focused design”?

Q2. How do you incorporate AI into your design process?

Q3. How do you collaborate with marketing and PM teams?

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Linkedin ↗︎

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Email ↗︎

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