Konny

Konny, founded in 2017 by a mother, emerged as a prominent player in the baby carrier industry, selling over 1 million units worldwide. By addressing sizing issues with the launch of an adjustable baby carrier and optimizing their Amazon product page, Konny experienced increased sales and expanded brand awareness, particularly during Amazon Prime Days in 2023. These efforts, coupled with strategic upselling of complementary products, solidified Konny's position as a leading brand in the competitive baby products market.