Inertia
Brand Identity
Summary
Inertia is a revolutionary brand of menstrual hygiene products founded by four female scientists. Their innovative approach involves utilizing patented, bio-absorbent materials to provide unmatched absorption and a safer, more comfortable period experience. Despite initial challenges with branding and pricing, strategic adjustments focused on consumer-centric messaging and sustainability have positioned Inertia as a leading choice for eco-conscious consumers.
Client
Inertia
Year
2023
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